Paula Dootson

Paula is a Research Fellow for the PwC Chair in Digital Economy at the QUT Business School. In this role, Paula is researching how organizations transition through the digital economy and how consumers respond to changes in the market, which sometimes results in deviant or non-compliant consumer behavior. Her research focuses on providing businesses and policymakers with evidence-based solutions to real world problems. Paula’s extensive research engagement experience saw her obtain an Outstanding Achievement in Research Collaboration Award from an International Science Advisory Panel and the Bushfire and Natural Hazards Cooperative Research Centre, and a Vice-Chancellor’s Performance Fund Award from the QUT Business School. As of 2016, Paula has brought in over $950,000 in awards and grants, including commercial research and Cooperative Research Centre funding. Paula is published in outlets such as the Journal of Marketing Management, UNSW Law Journal, and Advances in Consumer Research. Paula was awarded a PhD from QUT with a study on why everyday consumers engage in deviant consumer behavior. Paula also holds a Bachelor of Business (Honors) degree, where she was awarded a QUT Medal for academic excellence, and a Bachelor of Business degree from QUT.

Posts by Paula Dootson

Considering Bias

Human perceptions and decision-making are riddled with cognitive biases. Cognitive biases are tendencies to think in certain ways that sometimes lead to irrational judgments. For example, you might think you are more likely to die in a plane crash than die of a heart attack (that’s caused by the availability heuristic). While that can impact […]

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