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Jerry Nichols

Jerry Nichols is currently working at SAP, as Senior Director of Worldwide Performance Management. In this role, he leads the effort to manage and optimize the performance and ROI of SAP’s global marketing investment. Jerry has over 15 years experience in global b2b and b2c marketing and sales analytics with proven ability in increasing the effectiveness of marketing and sales activities. He has built and led the analytic and measurement functions at: SAP, JWT, and Cisco Systems, Incorporated.

Posts by Jerry Nichols

Big Data For The Consumer Journey

Think of the different ways certain tech phenomena have reshaped the world: intermodal containers in the 50’s, the digitization of music in the early 80’s, the web of the early 90’s. Today, big data is a type of summary event, an omnivore fed by the old and new, the physical and the digital. Jerry Nichols […]

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