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Jerry Nichols

Jerry Nichols is currently working at SAP, as Senior Director of Worldwide Performance Management. In this role, he leads the effort to manage and optimize the performance and ROI of SAP’s global marketing investment. Jerry has over 15 years experience in global b2b and b2c marketing and sales analytics with proven ability in increasing the effectiveness of marketing and sales activities. He has built and led the analytic and measurement functions at: SAP, JWT, and Cisco Systems, Incorporated.

Posts by Jerry Nichols

June 4, 2013

Big Data For The Consumer Journey

Jerry Nichols

MFG Archive

Think of the different ways certain tech phenomena have reshaped the world: intermodal containers in the 50’s, the digitization of music in the early 80’s, the web of the early 90’s. Today, big data is a type of summary event, an omnivore fed by the old and new, the physical and the digital. Jerry Nichols […]

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Digital Impact is made from insights into how an independent and informed civil society can engage digital systems safely, equitably, and effectively. How will you make an impact?