From the Archive

On Millennials & Data – An Interview with Nadira Hira

Nadira Hira is a journalist and author who has written for Fortune, Essence, and Smithsonian, among other publications. She is known as the go-to source for the doings of “Generation Y,” also known as “millennials.” Her forthcoming book is entitled Misled: How a Generation of Leaders Lost the Faith (And Just What You’ll Need to Get It Back). Markets For Good caught up with Nadira in the borough of Manhattan, New York City (amid a bit of coffee shop clamor on a rainy day) for a conversation on “Millennials & Data,” on the heels of having moderated MCON’13, a gathering of nonprofit, business and technology leaders focused on “harnessing the Millennial generation for good.” All data is certainly not digital, but, considering the tech weight of our time and their status as a digital-native generation, we thought it would not only be interesting but also vital to add this perspective to our discussion.

Turns out, there are, indeed, a few myths to deconstruct, to the benefit of us all as we work together for a new and sturdy information infrastructure for social data.

Thanks for watching! Eric J Henderson, Conversation Curator.

 

Comments

2
  1. Derrick Feldmann says:

    Well said Nadira.

    The challenge we have seen from our research is that the mission is lost in translation when the organization is trying to market to the generation.

    Two or three data points that are surrounded by humanistic and personal context will inspire trust. Simply put – remove the nonprofit jargon.

    The goal is to present a piece of data in an emotional way to spark sharing by the Millennial audience with their peers. That sharing is another indication of trust.

  2. Kristi Langdon, The Simple Wheel says:

    Nadira and Eric,
    Wow, what a great discussion! You touched on so much useful millennial insight, I wish that I had been there in the coffee shop with you so I could have chimed in.

    What I particularly loved about your conversation is how we address the millennial skepticism. There is so much dialogue and debate about data. And there is great value in that. But your conversation goes beyond the data. Let’s show this audience the social impact with stories, video of beneficiaries, scorecards, and peer reviews. It’s a ‘360 way of building trust’ with this valuable audience.

    Nadira, I look forward to reading your forthcoming book!

    Kristi

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